Diamond Express started out as a small privately owned family business in 1996. Since then we have developed to become a unique distribution solution that comprises 8 depots and branches across the Free State, Northern Cape and Gauteng. Our fleet ranges from small goods vehicles to heavy duty long haul trucks. Although we have grown, we still maintain our family roots.

At Diamond Express a great deal of focus is placed on how at each customer the process is operated in its existing format, what is important to the customer in the day to day running of their freight and understanding the “WHY” in the way that deliveries are conducted. By doing this, Diamond Express is able to switch off the autopilot syndrome, put people back in the driving seat and get down to the core factors that make a difference in the movement of freight.

Diamond Express has moved the focus back onto the customer by ensuring we build lasting business relationships that ultimately keep delivering a reliable, creative and flexible service at the most cost effective price. We strive to make our customers part of our close-knit family!

At Our Core

When we get down to the finer details, a company, like everything, is made up of people. These people constitute the fibre that makes the company what it is. They define the thought processes that result in the decisions that are made. They influence the type of people the company employs. They dictate who the company partners with and the relationships that are made. In a nut shell our people, their behaviors and values are the business.

At Diamond Express our core behaviors have become part of how we do business. Our core behaviors include:

  • Dedication: (To Our Customer, Our Service and Our Family)
  • Integrity, Initiative and Innovation: (The 3 I’s as we know them… Doing what we say, getting the job done and an ongoing drive towards innovative and technology driven solutions to solve daily challenges)
  • Amusement and having a little bit of fun: (Amongst our dedication to hard work and getting the job done we make time for letting off some steam by partaking in various activities and charities)
  • Management, Motivation and Leadership: (Management of our business and selves, continuously motivated towards the satisfaction of our customers and ensuring we contribute daily as leaders within our different business areas and responsibilities)
  • Organization & Communication: (Enhancing our service through effective planning and communication)
  • Numbers: (Awareness of cost, our cost and your cost)
  • Delivery and Effectiveness: Ensuring all our business areas and individual roles consistently work as a team and action key performance indicators to ensure our customer continuously receives their deliveries as expected.


Tailor Made Technology Solution

Diamond Express, through a unique alliance with Winfreight (The Icconix Group) has developed specific software packages that manage all facets of distribution, with specific focus on meeting delivery deadlines. The software provides a mechanism to keep the service levels and the management of service levels consistent, regardless of the operator. Basically we define the rules of the game and the system referees the process. The result is a continuous, uninterrupted dispatch function.

Specialist In-house Managed Skills

Diamond Express has acquired significant skills in this area and are familiar with the dispatch processes of many major outfits. To make the in-house function effectively, there needs to be a clear understanding of the processes prior to the actual dispatch of the freight. In this way the in-house person is able to positively contribute to a common goal.

Comprehensive Follow Up

In the current South African market, far too often your freight is sent off and is in the hands of the lowest bidder. The result is that your valued customer calls after a couple of days to find out where his order is and only then do you find out that there was a problem with the transporter. Diamond Express views this follow-up as part of the delivery process. There is no point in sending something off if you are not going to make sure that it arrives at the desired point. This follow up process often results in any potential deadline problems being averted before the problem actually happens as we are proactively managing the freight movement instead of waiting for missed deliveries to be reported.

COVID 19 – Preventative measures and practices

Diamond Express wants to communicate our thoughts to all customers during these uncertain times.

We will continue to operate our delivery routes and continue to communicate with you as the situation unfolds. As a responsible service provider and employer, we have put certain measures in place as supported by The World Health Organization (WHO); these include;

  1. All staff has been engaged to understand the importance of washing your hands with water and soap for at least 20 seconds regularly. All our public bathrooms have been fitted with hand wash in order for staff and walk-in customers to do so.
  2. All measures have been made visible for staff and the public who visit our Branches to practice.
  3. Our Drivers have been supplied with units of hand sanitizer (70%) to be used at regular intervals while they are collecting and delivering to our valued customers.
  4. Regular disinfecting of shared surface areas with supplied disinfectant; these include – vehicle interiors, table tops; doorknobs; shared work stations etc.
  5. Plastic disposable gloves have been made available to staff for use in our warehouse with shared products e.g. freight on floor and freight documentation. HOWEVER, we are MORE PRO-ACTIVELY encouraging the REGULAR washing of hands as this is the MOST IMPORTANT preventative measure to our understanding. Gloves are seen as a personal choice.
  6. Staff will practice responsible public and personal hygiene by avoiding touching their face, nose and eyes regularly, between intervals of washing and sanitizing. Also to greet customers and members of the public by waving or nodding but no handshakes. Covering their mouths and noses with a bent elbow/tissue with the experience of a normal cough or sneeze.
  7. Our staff have been encouraged to also maintain social distancing where possible while working and on the days that they are not working. To rather avoid bigger social gatherings and also to maintain distances of 1 meter from people who may cough or sneeze.
  8. Anyone feeling unwell with symptoms of COVID 19 (Feverish; couching; sneezing and have difficulty breathing) to firstly isolate themselves and to contact their doctor for medical advice.
  9. Management will be constantly monitoring and encouraging staff of the adherence to these measures and where necessary implement new measures.

Should anything in regards to our service offering change, we will communicate with you as soon as possible.

We encourage all our customers to also practice the measures mentioned in their work areas and to remain calm. Should you have any other advice or concerns in this regard please feel free to contact our offices.

Kindest Regards, Chantel Pretorius

Chief Operating Officer Diamond Express CC

Duly Authorized

Dress-up Day at Diamond

Dress-up at Diamond

  • Our Opposites -Clown and a Witch!
    Our Opposites -Clown and a Witch!
    Dress Up Day Diamond Express Bloemfontein – Our Opposites -Clown and a Witch!
  • Customer Accounts and HR
    Customer Accounts and HR
    Customer Accounts and HR – They ensure support and close relationships with our customers and our staff!
  • Operations
    Operations - They ensure that parcel gets delivered!!!
  • Diamond Express Bloemfontein Team
    Diamond Express Bloemfontein Team
    Diamond Express Bloemfontein Team – Reflecting one of their core behaviours “Amusement & Fun”
  • Customer Service Delivery and Support
    Customer Service Delivery and Support
    Customer Service Delivery and Support– Ladies that do not shy from getting their hands dirty!

Introducing the FreightGuard Service Guarantee

Diamond Express proudly introduces the FreightGuard Service Guarantee on 1 August 2017!

From the 1 August 2017 you will be able to add the FreightGuard Service Guarantee to your delivery.

To ensure valuable customer relationships are not lost due to single occurrences of in-transit damage or goods lost we have invested in making the FreightGuard Service Guarantee available to our customers at a minimal fee.

Click on their logo below to read more about it.

FreightGuard Service Guarentee